Strategic Communications & AI Advisory

Navigate
the chaos.
Command
the future.

Expert crisis communications and AI consulting for organizations that can't afford to be unprepared. Crisis expertise rooted in Alberta. AI consulting for municipalities across Canada.

Book a Consultation View Services
25+
Years Public Sector
3
Levels of Government
2
Practice Areas
Our Practice Areas

Two disciplines.
One firm.

Spencer Morley Consulting operates at the intersection of high-stakes communications and emerging technology. Our crisis practice is rooted in Alberta — equipping governments, institutions, and businesses to manage high-stakes situations with confidence. Our AI consulting practice serves municipalities across Canada.

Established Practice
01

Crisis Communications & Public Relations

When a crisis hits, the next 24 hours define your organization's legacy. We bring 25+ years of frontline experience in crisis planning, media relations, and strategic communications for governments, school boards, and public institutions across Alberta.

Explore Services
NEW FOR 2026
02

AI Consulting for Municipalities & Small Business

Canada's municipalities face a technology gap that's widening by the day. SMC's AI practice guides organizations through a proven framework — from readiness assessment to full workflow automation — at a pace and price point that works for smaller teams and tighter budgets.

Explore Services
Crisis Communications

When the story breaks,
you need a steady hand.

Unforeseen crises can threaten the very foundation of an organization within hours. Our practice combines strategic foresight, rapid response capabilities, and proven communication strategies honed across decades of frontline public sector work — from budget cuts and housing controversies to wildfires, pandemics, and police incidents.

Crisis Management

Business continuity planning, crisis communication strategies, and rapid response support. We help organizations not just weather the storm — but emerge stronger and more resilient.

Learn More

Media Relations Training

Build your team's confidence and capability in front of cameras and microphones. Coaching and training that elevates your organization's public image and prepares spokespeople for high-pressure situations.

Learn More

On-Demand Communications

Strategic communications and government advocacy advice available on retainer or term support. Expert counsel when you need it — without the overhead of a full-time communications director.

Learn More
AI Consulting

Practical AI adoption.
Built for your context.

AI is already in your organization. The question is whether it’s working for you — or creating risk you don’t know about yet. SMC works with two kinds of clients. Each faces a different version of the same challenge. Choose your track.

Municipal Track
Municipalities across Canada

Your staff are already using AI. Provincial privacy legislation has a compliance deadline. Let’s close the gap before it becomes a council issue.

ATIA / POPA Privacy compliance Staff training Private LLM
Check Your Compliance Position
Small Business Track
Alberta small & medium businesses

Your competitors are getting found by AI. Your business might not be. Find out where you stand — and what it takes to show up.

AI Blind Spot Audit AI Presence & Reputation WebMCP Readiness Staff AI Training Workflow Automation
See Where Your Business Stands
Cheryl Spencer-Morley, Crisis Communications Lead
25+
Years
Experience
Crisis Communications

Cheryl
Spencer-Morley

Cheryl brings over 25 years of frontline public sector experience across federal, provincial, and municipal levels. She has provided senior communications support to politicians, administrations, and community organizations through some of their most defining moments — from wildfires, floods, and pandemics to budget cuts, housing controversies, police incidents, and children dying in foster care. Certified in emergency management and traumatic event systems, Cheryl specializes in working with vulnerable populations and building issues management plans for municipalities of every size.

Communications Director Experience
School Boards, Municipal & Provincial & Federal Government
Certified Emergency Management
Traumatic Event Systems Certified
Trusted Spokesperson — Sensitive Issues
Mayors, Councils, Provincial & Federal Ministers
Jordan Morley, AI Practice Lead
AI Consulting

Jordan
Morley

Jordan leads SMC's AI consulting practice, helping municipalities across Canada navigate the shift to practical AI adoption — from privacy compliance and staff training to private LLM deployment and workflow automation. He also works with Alberta small businesses ready to compete in an AI-first landscape, including helping them get found and recommended by AI platforms through emerging WebMCP strategy.

AI Practice Lead
Spencer Morley Consulting
Municipal AI Readiness & Privacy Compliance
ATIA / POPA Framework — June 2026 Deadline
AI Workflow Automation & WebMCP Strategy
Small Business & Municipal Tracks — Alberta & Canada-Wide
Get in Touch

Let's navigate the chaos together.

Crisis communications for Alberta. AI consulting for municipalities across Canada — and small businesses across Alberta.

Fill out the form and we will be in touch within one business day.

We respect your privacy. Your information will never be shared.

Message received.
Thank you for reaching out. We will be in touch within one business day.