AI search has changed how customers find you
When a customer asks AI who's best in your trade, does your name come up?
More buyers now ask ChatGPT, Perplexity and Google's AI for recommendations. These tools often name a short list of businesses, and if yours isn't on it, you can lose the job before the phone rings. The Discoverability Index shows you exactly where you stand.
Request received. I’ll run your Discoverability Check and be in touch within one business day.
Free · No obligation · Scored against your real competitors · Canada-wide
The shift
Search didn't just change. It started answering.
Buyers used to scroll a page of links. Now they ask a question and get a short, named recommendation. The businesses that get named aren't always the biggest. They're often the ones with clear, consistent information on their own site and on the sources AI tools cite.
engines deciding
ChatGPT, Perplexity and Google's AI now shape who many buyers call, often before they reach a search results page.
sectors split
In half the sectors we've scored, the business winning on Google is not the one AI names most often. Two different games, two different winners, and neither business can see the one it's losing. See the data from 75 scored businesses
score to track it
The Discoverability Index turns all of it into a single number you can measure, compare to rivals, and improve over time.
What you get
One score, built the same way for every business, so you can see exactly where you stand
Your Discoverability Index (SDI) is scored from 0 to 100 across four areas, then ranked against seven to ten named competitors on a single leaderboard. Every finding is verified, specific, and tied to a dollar impact.
Classical SEO
Can search engines read, index, and rank your site? Titles, structure, content, and authority.
AI visibility (AEO/GEO)
Do ChatGPT, Perplexity, Gemini, Claude, and Copilot name you when buyers ask? A channel many businesses haven't measured yet.
Machine readability
Can machines read your business? Structured data, clear core facts, and newer formats such as llms.txt, a proposal some AI tools may read.
Canadian trust signals
Google Business Profile, HomeStars, Consumer Choice, local reviews, weighted for Canadian buyers.
Weights shown are the retail calibration. Advisory firms are weighted 25, 40, 20 and 15 points.
Inside the report
A diagnosis your web developer can act on
Your SDI score and rank
One number, your place on a leaderboard of named local competitors, and the exact point gap to the top.
What the gap costs
The revenue going to competitors through AI and search discovery, modelled on recovered jobs, with the assumptions printed in plain sight.
A 90-day roadmap
Prioritized fixes by impact and effort: what to do first, what's quick, and what moves the score most.
See it first
A full sample report
Walk through a complete, anonymized Discoverability Index report (the score, the leaderboard, the dollars at stake, and the roadmap) before you book.
Pricing
Start with the Report. Go as far as you want.
The Report is where to start: it shows you the gaps and what closing them is worth. Prices in CAD.
Discoverability Report
- Your 0–100 SDI score and rank
- Leaderboard vs 7–10 named competitors
- Live AI checks across 5 engines
- Dollars at stake, modelled
- 90-day roadmap
Report + Fix Sprint
- Everything in the Report, credited in full
- Structured data (schema) built
- llms.txt and AI manifest added
- Meta, headings and sitemap repaired
- Google Business Profile built out
- Agent-readiness setup where suitable
Discoverability Monitoring
- Quarterly SDI re-score
- Monthly AI-visibility pulse
- Competitor-overtake alerts
- Light ongoing fixes
- 3-month minimum
Prefer we actively build your presence each month? Ask about Managed Discoverability ($1,200/mo). Trade associations and franchises: ask about a sector leaderboard.
How it works
From "are we even showing up?" to a clear plan in about a week
Visibility check
Tell us your business and city. We run a fast live check so you can see where you stand at no cost.
Full Report
We score you and your competitors across all four areas, verified by live browser checks rather than guesses.
The report
You get your SDI, the leaderboard, the dollars at stake, and a prioritized 90-day roadmap.
Close the gap
Do it yourself from the roadmap, or have us run the Fix Sprint and keep watch with monitoring.
Why Spencer Morley Consulting
Built in Edmonton, calibrated for Canadian buyers
The Discoverability Index weights the platforms Canadians actually use, such as Google Business Profile, HomeStars, Consumer Choice and TrustedPros, and down-weights US-only sites that don't move local buyers. Every claim is verified by live browser render, and every number is sourced or labelled. No hype, no vanity metrics.
Questions
Straight answers
What is AI search, and why does it matter for my business?
More buyers now ask ChatGPT, Perplexity, and Google's AI "who's the best [your service] near me" instead of scrolling a results page. Those tools often name a short list of businesses. If yours isn't on it, you can lose the job before a conversation starts, and you may never see it happen.
How is this different from a free AI visibility checker?
The Discoverability Index runs live queries across five AI engines, scores you against seven to ten named local competitors, checks what AI gets wrong about your business, verifies your website's structured data by live browser render, models the revenue at stake, and gives you a prioritized plan. We can also do the fixes.
Do you just hand me a report, or do you fix it?
Both are available. The Report is the diagnosis, and it is credited in full against the Fix Sprint. The Fix Sprint adds the done-for-you work (structured data, llms.txt, meta and headings, Google Business Profile) so the gaps actually close, not just get named.
Is this relevant to my industry?
It fits any local business buyers research before they call: trades, home services, dental and health clinics, professional services, specialty retail. If customers ask around (or ask AI) before choosing, discoverability shapes who they find.
How long does it take?
A Report is scoped for delivery within about a week. Many quick-win fixes can show up within weeks, depending on when search engines and AI tools next read your site.
What does it cost to start?
The Discoverability Report is $1,500 CAD, and it is credited in full against the Fix Sprint. If you go ahead with the fixes, the Report costs you nothing. For many local businesses, one recovered job can cover it.
Discoverability Check
Find out if AI search is sending your customers to a competitor.
Send your business name and city. I'll run a free Discoverability Check and show you where you stand, with no obligation.
Prefer email? Reach me at [email protected] or book a call directly.