AI search has changed how customers find you

When a customer asks AI who's best in your trade, does your name come up?

More Canadian buyers start with ChatGPT, Perplexity, and Google's AI than ever. These tools name a short list of businesses — and if yours isn't on it, you lose the job before the phone rings. The Discoverability Index shows you exactly where you stand.

Request received — I’ll run your Visibility Check and be in touch within one business day.

Free · No obligation · Scored against your real competitors · Canada-wide

Sample Discoverability Index
34 OF 100
Top competitor75
Next rival56
Your business34
The shift

Search didn't just change — it started answering

Buyers used to scroll a page of links. Now they ask a question and get a short, named recommendation. The businesses that get named aren't always the biggest — they're the ones the tools can actually read.

3

engines deciding

ChatGPT, Perplexity, and Google's AI now shape who a buyer calls — often before they ever reach a search results page.

0

mentions is common

Most local businesses we audit appear zero times when buyers ask AI for a recommendation in their category. They're invisible and don't know it.

1

score to track it

The Discoverability Index turns all of it into a single number you can measure, compare to rivals, and improve over time.

What you get

One score, built the same way for every business — so you can see exactly where you stand

Your Discoverability Index (SDI) is scored from 0–100 across four areas, then ranked against seven to ten named competitors on a single leaderboard. Every finding is verified, specific, and tied to a dollar impact.

30 pts

Classical SEO

Can search engines read, index, and rank your site? Titles, structure, content, and authority.

35 pts

AI visibility (AEO/GEO)

Do ChatGPT, Perplexity, and Gemini name you when buyers ask? The channel most businesses ignore.

20 pts

webMCP readiness

Is your business machine-readable — structured data, llms.txt, an AI manifest — so agents can use it?

15 pts

Canadian trust signals

Google Business Profile, HomeStars, Consumer Choice, local reviews — weighted for Canadian buyers.

Inside the report

A diagnosis your web developer can't argue with

Your SDI score & rank

One number, your place on a leaderboard of named local competitors, and the exact point gap to the top.

What the gap costs

The revenue going to competitors through AI and search discovery — modelled on recovered jobs, with the assumptions printed in plain sight.

A 90-day roadmap

Prioritized fixes by impact and effort — what to do first, what's quick, and what moves the score most.

See it first

A full sample report

Walk through a complete, anonymized Discoverability Index report — the score, the leaderboard, the dollars-at-stake, and the roadmap — before you book.

View the sample report
Pricing

Start with the audit. Go as far as you want.

The audit is the wedge — most businesses then fix the gaps, and some keep us monitoring. Prices in CAD.

Start here

Discoverability Snapshot

The full audit & report
$1,500
  • Your 0–100 SDI score and rank
  • Leaderboard vs 7–10 named competitors
  • Live AI checks across 3 engines
  • Dollars-at-stake, modelled
  • 90-day roadmap
Book a Snapshot
Most popular

Snapshot + Fix Sprint

Audit, then we do the fixes
$3,900
  • Everything in the Snapshot
  • Structured data (schema) built
  • llms.txt & AI manifest added
  • Meta, headings & sitemap repaired
  • Google Business Profile built out
  • WebMCP / agent-readiness configured
Book a Fix Sprint
Stay ahead

Discoverability Partner

Ongoing monitoring (light)
$400/mo
  • Quarterly SDI re-score
  • Monthly AI-visibility pulse
  • Competitor-overtake alerts
  • Light ongoing fixes
  • 3-month minimum
Talk monitoring

Founding-client pilot rate: $750 for the first few founding clients, in exchange for a testimonial.  ·  Prefer we actively build your presence each month? Ask about the AI Presence & Reputation retainer ($1,200–2,000/mo).  ·  Trade associations & franchises: ask about a sector leaderboard.

How it works

From "are we even showing up?" to a clear plan in about a week

Step 1

Visibility check

Tell us your business and city. We run a fast live check so you can see where you stand at no cost.

Step 2

Full audit

We score you and your competitors across all four areas, verified by live browser checks — not guesses.

Step 3

The report

You get your SDI, the leaderboard, the dollars at stake, and a prioritized 90-day roadmap.

Step 4

Close the gap

Do it yourself from the roadmap, or have us run the Fix Sprint and keep watch with monitoring.

Why Spencer Morley Consulting

Built in Edmonton, calibrated for Canadian buyers

The Discoverability Index weights the platforms Canadians actually use — Google Business Profile, HomeStars, Consumer Choice, TrustedPros — and down-weights US-only sites that don't move local buyers. Every claim is verified by live browser render, and every number is sourced or labelled. No hype, no vanity metrics.

Questions

Straight answers

How is this different from a free AI visibility checker?

A free grader gives you one number from an AI model's memory. The Discoverability Index runs live queries across three engines, scores you against seven to ten named local competitors, verifies your website's structured data by live browser render, models the revenue at stake, and gives you a prioritized plan — and we can do the fixes.

Do you just hand me a report, or do you fix it?

Both are available. The Snapshot is the audit. The Fix Sprint adds the done-for-you work — structured data, llms.txt, meta and headings, Google Business Profile — so the gaps actually close, not just get named.

Is this relevant to my industry?

It fits any local business buyers research before they call — trades, home services, dental and health clinics, professional services, specialty retail. If customers ask around (or ask AI) before choosing, discoverability decides who they find.

How long does it take?

A Snapshot is typically delivered within about a week. Most quick-win fixes land within a single search-cycle — weeks, not months.

What does it cost to start?

The Snapshot is $1,500 CAD, with a $750 founding-client rate for the first few founding clients. One recovered job usually covers it.

Free Visibility Check

Find out if AI search is sending your customers to a competitor.

Send your business name and city. I'll run a free Visibility Check and show you where you stand — no obligation.

Prefer email? Reach me at [email protected] — or book a call directly.

We respect your privacy. Your information will never be shared.

Request received.
Thanks — I'll run your Visibility Check and be in touch within one business day.