Cheryl Spencer-Morley

Spencer Morley Consulting — Edmonton, Alberta

Cheryl Spencer-Morley brings more than 25 years of senior-level communications experience across federal, provincial, and municipal government in Canada. She leads the crisis communications practice at Spencer Morley Consulting, and is the primary client contact for all crisis, media relations, and communications counsel engagements.

She has guided organizations through some of the highest-stakes communications challenges in the public sector — budget controversies, housing disputes, wildfire responses, public health emergencies, policing incidents, and the kind of scrutiny that defines reputations for years. Her approach is direct: the next 24 hours define your organization's legacy. She plans for that before the crisis arrives.

Her crisis management practice is built on frontline experience, not theory. Cheryl has been in the room when decisions had to be made under pressure — advising councils, executives, and senior officials who could not afford to be wrong. That experience shapes every engagement, from crisis plan development to real-time response support.

Her media relations training is equally grounded in practice. She coaches spokespeople — elected officials, executives, administrators — to face cameras, microphones, and hostile questions with confidence and clarity. The training is built around realistic scenarios specific to each client's actual risk profile.

Cheryl is certified in emergency management and traumatic event systems. She serves governments, school boards, municipalities, and organizations across Alberta that cannot afford to be unprepared.

Credentials & Training

Certifications

Emergency Management Certification Certified practitioner in emergency management planning and response
Traumatic Event Systems Certification Certified in traumatic event systems for crisis communications contexts
25+ Years Senior Public Sector Communications Federal, provincial, and municipal government — Alberta and Canada

Areas of Practice

What Cheryl Works On

Crisis Management

End-to-end crisis planning and real-time response support. Budget cuts, housing controversies, wildfires, public health emergencies, police incidents — high-stakes situations where the next 24 hours define the outcome.

Media Relations Training

Spokesperson coaching for cameras, microphones, and high-pressure public situations. Built around realistic, client-specific scenarios — not generic media training frameworks.

On-Demand Communications Counsel

Retained strategic communications support available when organizations need expert counsel — without the overhead of a full-time director.

Government Communications

Deep experience advising councils, executives, and senior officials across all three levels of Canadian government on communications strategy, public messaging, and stakeholder relations.

Emergency Communications Planning

Pre-crisis planning that ensures organizations know exactly what to say, who says it, and through which channels — before the emergency arrives.

Reputational Risk Management

Strategic counsel for organizations facing the kind of public scrutiny that shapes long-term reputations. Proactive, reactive, and recovery communications.

Services

Crisis Communications Practice

Crisis Management End-to-end crisis planning and real-time response support From plan development to standing beside your team when the call comes in. → Media Relations Training Spokesperson coaching and media training Builds confidence and capability for cameras, microphones, and high-pressure situations. → On-Demand Counsel Retained strategic communications support Expert counsel when you need it — without the full-time overhead. →

Work With Cheryl

Crisis planning, media training, or on-demand communications counsel — reach out to discuss your organization's needs.

Get a Consultation