Cheryl Spencer-Morley

Founder & Principal, Strategic Communications and Crisis Management

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Cheryl Spencer-Morley

Cheryl Spencer-Morley brings more than 25 years of senior-level communications experience across federal, provincial, and municipal government in Canada. She leads the crisis communications practice at Spencer Morley Consulting, and is the primary client contact for all crisis, media relations, and communications counsel engagements.

Until 2023, including her years with Edmonton and Area Child and Family Services, Edmonton Public Schools, the City of Edmonton, the Office of Mayor Don Iveson and Strathcona County, Cheryl worked and was quoted in the media as Cheryl Oxford.

She has guided organizations through some of the highest-stakes communications challenges in the public sector — budget controversies, housing disputes, wildfire responses, public health emergencies, policing incidents, and the kind of scrutiny that defines reputations for years. Her approach is direct: the next 24 hours define your organization’s legacy. She plans for that before the crisis arrives. She has led public response to fatal incidents involving municipal operations.

Her crisis management practice is built on frontline experience, not theory. Cheryl has been in the room when decisions had to be made under pressure — advising councils, executives, and senior officials who could not afford to be wrong. That experience shapes every engagement, from crisis plan development to real-time response support.

Her media relations training is equally grounded in practice. She coaches spokespeople — elected officials, executives, administrators — to face cameras, microphones, and hostile questions with confidence and clarity. The training is built around realistic scenarios specific to each client’s actual risk profile.

Cheryl is certified in emergency management and traumatic event systems. She serves governments, school boards, municipalities, and organizations across Alberta that cannot afford to be unprepared.

  • Traumatic Event Systems (TES) Training
    Center for Trauma Informed Practices, 2021. View program
  • ICS 300 — Intermediate Incident Command System
    Incident Command System Canada, 2015. View course
  • 25+ Years Senior Public Sector Communications
    Federal, provincial, and municipal government — Alberta and Canada

Crisis Management

End-to-end crisis planning and real-time response support. Budget cuts, housing controversies, wildfires, public health emergencies, police incidents — high-stakes situations where the next 24 hours define the outcome.

Media Relations Training

Spokesperson coaching for cameras, microphones, and high-pressure public situations. Built around realistic, client-specific scenarios — not generic media training frameworks.

On-Demand Communications Counsel

Retained strategic communications support available when organizations need expert counsel — without the overhead of a full-time director.

Government Communications

Deep experience advising councils, executives, and senior officials across all three levels of Canadian government on communications strategy, public messaging, and stakeholder relations.

Emergency Communications Planning

Pre-crisis planning that ensures organizations know exactly what to say, who says it, and through which channels — before the emergency arrives.

Reputational Risk Management

Strategic counsel for organizations facing the kind of public scrutiny that shapes long-term reputations. Proactive, reactive, and recovery communications.

Fractional Public Information Officer Services

Embedded, hands-on communications capacity for a municipality managing an active crisis, a recovery period, or a staffing gap — council communications, stakeholder relations, social media, and website updates, delivered day to day rather than advised from outside.

Strategic Plan Facilitation

Facilitated strategic planning for agricultural service boards and rural economic development bodies, turning board priorities into a workable plan.

  • Featured, Digital Reference

    Cheryl and Spencer Morley Consulting named in Digital Reference’s editorial list of Canadian crisis management consultancies, February 2026: Best Crisis Management Consulting Services in Canada.

    Read the article
  • Speaker, CatIQ Connect 2025

    Invited panelist for “Navigating the Jasper Fires: Perspectives on Planning, Communications and the Role of NGOs,” Feb. 5, 2025 — drawn from her role as Lead Crisis Communications Consultant for the 2024 Jasper wildfire response.

    View session Speaker profile
  • Administration Presenter, County of Minburn Agricultural Service Board

    Named in public meeting minutes (December 2024 and January 2025) presenting on the future of the ASB.

    View minutes
  • Session Speaker, Untapped Potential Conference 2024

    Announced by host non-profit Selections Career Support Services (Edmonton) for its “Breaking Barriers in the Workforce” conference, citing her tenure as Director of Communications for Strathcona County, the City of Edmonton, and former Edmonton Mayor Don Iveson.

  • Featured Guest, “The Political Trenches: Local Government At Work”

    Interviewed on Cross Border Network’s municipal-affairs podcast, December 2023.

    Watch interview
  • “Full Interview — Cheryl Spencer Morley, Communications and Crisis Management Expert”

    37-minute standalone interview, The Political Trenches (December 13, 2023).

    Listen on Apple Podcasts
  • C40 Cities, 2017 (as Cheryl Oxford)

    Media contact for Mayor Don Iveson on Edmonton’s selection to host the international Cities and Climate Change Science Conference.

    Read the release
  • Government of Canada, 2016 (as Cheryl Oxford)

    Named as Media Relations Manager, Office of Mayor Don Iveson, on federal and provincial funding for flood mitigation projects in Edmonton.

    Read the release
  • Global News, 2015 (as Cheryl Oxford)

    Quoted as City of Edmonton spokesperson on the City’s court injunction against Uber and its continued bylaw enforcement.

    Read the article
  • Global News, 2014 (as Cheryl Oxford)

    Quoted as City of Edmonton spokesperson on a violent altercation aboard an Edmonton Transit train that was caught on video.

    Read the article
  • Global News, 2012 (as Cheryl Oxford)

    Quoted as Edmonton Public Schools spokesperson on a teacher’s suspension that drew national attention to the district’s grading policy.

    Read the article
  • CBC News, 2010 (as Cheryl Oxford)

    Quoted as Edmonton Public Schools spokesperson on notifying about 7,000 employees after a memory stick holding their personal information went missing.

    Read the article

Cheryl walked into the hardest chapter of Jasper’s history and made herself part of the community within days. She wasn’t a local but you’d never have known it. She showed up for residents and business owners and earned their trust when trust was hard to come by for anyone.

What I’ll never forget is her steadiness. When our local leaders had to have the toughest conversations of the recovery, the ones that took real courage, Cheryl was in their corner. She coached them through it with a clear head and decades of experience. She ran virtual media conference after virtual media conference that allowed everyone involved to share crucial updates with media. As a bonus, she had a knack for noticing when local staff were stretched too thin, where she would quietly take work off their plates so they could rest instead of burning out.

Cheryl isn’t just an emergency communications expert. She brings that same sharp thinking to strategic planning and everyday work. Put her in a room well before the crisis hits and she’ll help you see it coming.

Janelle Lane, Information Officer, Parks Canada

Read the case study

Work with Cheryl.

Crisis planning, media training, or on-demand communications counsel — reach out to discuss your organization’s needs.

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