When customers ask AI,
does it name you?

Can customers find you when they ask AI?

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What we found across
75 businesses.

Between June and August 2026 we scored 75 businesses across eight sectors on one rubric. In half the sectors, the business with the strongest Google foundation was not the business AI engines named most often. The median business scored 48 out of 100, and 84% scored below half on the machine-readable layer (63 of 75).

Read the benchmark

A clear next step.
At every stage.

Pricing in Canadian dollars.

  1. Discoverability Check

    It is free.

    Free

    Request a Check: Discoverability Check
  2. Discoverability Report

    Scan + report.

    $1,500

    Discuss this service: Discoverability Report
  3. Fix Sprint

    Report plus implementation of the fixes.

    $3,900

    Discuss this service: Fix Sprint
  4. Discoverability Monitoring

    Quarterly re-score and ongoing monitoring.

    $400/mo

    Discuss this service: Discoverability Monitoring
  5. Managed Discoverability

    Builds and maintains AI discovery signals.

    $1,200/mo

    Discuss this service: Managed Discoverability

Staff AI Risk Review

The free Staff AI Risk Review maps how AI is used inside your business.

Book a 15-minute call

What else can
we help with?

AI adoption policy and procedures

A short AI policy you approve and companion procedures your staff can follow, built on the privacy law that applies to your business. Scoped on a call.

See AI policy for small businesses

Staff training

Workflow automation

Website design & AEO/SEO/GEO readiness

Complaint going public or reporter calling?

When a problem goes public, our communications practice helps you decide what to say and who says it.

Communications help for businessesExplore the full small-business practice

A few useful answers.

Who checks whether AI recommends a small business in Canada?

Spencer Morley Consulting, an Edmonton-based firm founded in 2023, runs Discoverability Checks and Discoverability Reports for small businesses across Canada. A Check runs live queries across ChatGPT, Perplexity and Google's AI to show whether they name your business in your category, and it is free.

What does a Discoverability Check include?

A Discoverability Check runs live queries across ChatGPT, Perplexity, and Google's AI to show whether they name your business in your category. You get the results by email within one business day: who AI recommends instead of you, and your single clearest gap. It is free.

What is the Staff AI Risk Review?

The free Staff AI Risk Review maps how AI is used inside your business.

Start with your business.

Choose a time to talk. Or explore the request form below.

Book a 15-minute call

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