Strategic Communications & AI Advisory

Navigate
the chaos.
Command
the future.

Expert strategic communications and AI consulting for organizations that can't afford to be unprepared.

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25+
Years in Public Sector
3
Levels of Government
25+
Years in Private Sector
Our Practice Areas

One firm.
Many capabilities.

Spencer Morley Consulting operates at the intersection of high-stakes communications and emerging technology. Our strategic communications and crisis management practice equips governments, institutions, and businesses across Canada to manage high-stakes situations with confidence. Our AI consulting practice serves municipalities and businesses of every size.

Established Practice
01

Strategic Communications & Crisis Management

When a crisis hits, the first 24 hours define your organization's legacy. We bring 25+ years of frontline experience in strategic communications, crisis preparedness, and emergency management — serving governments, institutions, and public organizations across Canada.

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NEW FOR 2026
02

AI Consulting for Municipalities & Organizations

Canada's municipalities face a technology gap that's widening by the day. SMC's AI practice guides organizations through a proven framework — from readiness assessment to full workflow automation — at a pace and price point that works for smaller teams and tighter budgets.

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Crisis Communications

When the story breaks,
you need a steady hand.

Unforeseen crises can threaten the very foundation of an organization within hours. Our practice covers both sides of the crisis equation — the operational response and the public narrative. We bring decades of frontline experience across federal, provincial, and municipal environments: from wildfires, mass evacuations, and floods to pandemics, police incidents, and political controversies.

Crisis Management

Emergency preparedness planning, EOC support, tabletop exercises, and rapid response when an incident is active. Certified to the highest standard in Canada — trained and exercised against Alberta Emergency Management Act requirements. We help your organization respond with authority, not improvisation.

Assess Your Readiness

Media Relations Training

Your spokespeople will face cameras and microphones at the worst possible moment. We build the capability — not just the confidence — to control the narrative under pressure. Coaching and scenario-based training for communications teams, executives, and elected officials.

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Retained Communications Counsel

Senior communications counsel on retainer or term — available when the situation demands it, without the cost of a full-time hire. Issues management, stakeholder strategy, government relations, and executive communications support across all three levels of government.

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AI Consulting

Practical AI adoption.
Built for your context.

AI is already in your organization. The question is whether it’s working for you — or creating risk you don’t know about yet. SMC works with two kinds of clients. Each faces a different version of the same challenge. Choose your track.

Municipal Track
Municipalities across Canada

Your staff are already using AI. Provincial privacy legislation has a compliance deadline. Let’s close the gap before it becomes a council issue.

ATIA / POPA Privacy compliance Staff training Private LLM
Check Your Compliance Position
Business & Organizations Track
Businesses and organizations across Canada

Your competitors are getting found by AI. Your business might not be. Find out where you stand — and what it takes to show up.

AI Blind Spot Audit AI Presence & Reputation WebMCP Readiness Staff AI Training Workflow Automation
See Where Your Business Stands
Cheryl Spencer-Morley, Crisis Communications Lead
25+
Years
Experience
Crisis Communications

Cheryl
Spencer-Morley

Cheryl brings over 25 years of frontline public sector experience across federal, provincial, and municipal levels. She has provided senior communications support to politicians, administrations, and community organizations through some of their most defining moments — from wildfires, floods, and pandemics to budget cuts, housing controversies, police incidents, and children dying in foster care. Certified in emergency management and traumatic event systems, Cheryl specializes in working with vulnerable populations and building issues management plans for municipalities of every size.

Communications Director Experience
School Boards, Municipal & Provincial & Federal Government
Certified Emergency Management
Traumatic Event Systems Certified
Trusted Spokesperson — Sensitive Issues
Mayors, Councils, Provincial & Federal Ministers
Jordan Morley, AI Practice Lead
AI Consulting

Jordan
Morley

Jordan leads SMC's AI consulting practice, helping municipalities across Canada navigate the shift to practical AI adoption — from privacy compliance and staff training to private LLM deployment and workflow automation. He also works with Alberta small businesses ready to compete in an AI-first landscape, including helping them get found and recommended by AI platforms through emerging WebMCP strategy.

AI Practice Lead
Spencer Morley Consulting
Municipal AI Readiness & Privacy Compliance
ATIA / POPA Framework — June 2026 Deadline
AI Workflow Automation & WebMCP Strategy
Business, Non-Profit & Municipal Tracks — Canada-Wide
Get in Touch

Ready to stop hoping for the best and start planning for the worst?

Strategic communications and crisis management across Canada. AI consulting for municipalities and businesses of every size.

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